Newcomer | Cerebral Valley Podcast
Like, Comment, Subscribe (w/Mark Bergen)

Like, Comment, Subscribe (w/Mark Bergen)

On Dead Cat, we talk about the rise of YouTube with author Mark Bergen
YouTube CEO Susan Wojcicki / Getty

Bloomberg’s Mark Bergen is the world’s top Google Kremlinologist, chronicling the rise and fall of technocrats and technologies inside Google parent company Alphabet.

This week, Bergen published a book on Google subsidiary YouTube called Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.

That Bergen decided to set his sights on YouTube, Google’s massive user-generated video site, reflects YouTube’s significance inside of parent company Alphabet. The video platform is shaping culture worldwide without receiving Facebook-level scrutiny.

Dead Cat co-host Tom Dotan and I talked with Bergen on this week’s Dead Cat about his new book and YouTube’s ascendancy.

We asked:

  • Why does YouTube's early legal battle with Viacom explain how YouTube evolved?

  • What does it mean that YouTube star PewDiePiew has been displaced by a ubiquitous Mr. Beast?

  • Why has YouTube been so weak willed about punishing the worst actors on its platform?

Give it a listen.

Listen on Apple

Listen on Spotify

Newcomer | Cerebral Valley Podcast
Ahead of the 2nd Cerebral Valley AI Summit on Nov. 15, hosts Eric Newcomer, Max Child, and James Wilsterman bring you a six-part podcast series on the rise of generative artificial intelligence.